Customer Experience. A term built by analogy with User Experience. CX is built on the interaction with the customer: it starts from the moment he or she first contacts the company (be it a visit to the website, office or a call to customer service) and continues until the delivery of, for example, the final letter. CX is not so much what service was provided to the customer, but how the service was provided and how the customer perceived it. Every phone conversation, every useful or, on the contrary, superfluous email, every instance of face-to-face interaction with a customer makes up CX. These are all parts of the customer experience, and one of the main ways to unify your behavior and make customers happier is to automate the service.
CX (Customer Experience)
CX is the key moment when a customer forms their perception of your business. Every phone call, every meeting, every communication should give the customer clarity and confidence that they are in good hands here. Improving the customer experience requires effort and discipline: clear information in the pre-order letter; detailed phone instructions for operators; clear and understandable invoices. Automating business processes greatly enhances the quality of customer service and improves the customer experience.
CX
**CX **is the new battleground for brands. How a company delivers CX is either a competitive advantage or a disadvantage.
