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SMB - Small and Medium-sized Businesses

Updated at: 7 October 2024

Market segment of small and medium-sized enterprises.

The term is mainly applied to B2B in general and IT in particular. Derived from the classification of key segments of organizations targeted by B2B companies:

    ¨NBSP;

  • Public Sector;

  • Corporate Sector;

  • Medium and Small Business (SMB) Sector.Business Process Management

The main difference between SMB-segment companies and, say, corporate or state-level companies is as follows.

Unlike large companies, where a more or less personal approach to problem solving prevails, SMB companies, despite the obvious differences between small and medium-sized companies, offer and buy largely standardized solutions.
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SMB businesses are usually more limited in their IT resources (plus budget and staff) than others. And because of its size, it has different IT requirements. It often faces different IT challenges than large enterprises. IT systems in the SMB segment are suitable for firms with 10-40 users. At the same time, due to greater affordability, companies with a staff of more than 50 people often turn to this class of systems. This ultimately serves as an obstacle to the organic digitalization of businesses that have outgrown the SMB category.