Automating complex B2B sales: how to overcome chaos and choose the right CRM system

With the departure from the Russian market of such technology leaders as Microsoft Dynamics, Oracle and Salesforce, the selection and implementation of a new CRM system becomes critical to maintain and improve the efficiency of business processes.
This WhitePaper, based on the results of an open webinar with a leading expert on complex B2B sales in Russia, contains recommendations and methodologies that will help you make an informed choice of a CRM system for complex B2B sales and avoid common mistakes.
**Main content:** - **Key recommendations on choosing a CRM system** for complex B2B sales based on real cases and experience of leading experts. - **Methods of preparation for automation**, including analysis of the main stages and necessary preliminary actions. - **Analysis of typical mistakes** to avoid when selecting and implementing CRM-systems. - **Real examples and cases of successful process automation**, including Russian and international companies. - **Best practices and proven methodologies**, such as SPIN and Solution Selling, adapted to current market conditions. - **Strategies for increasing sales efficiency** by integrating modern CRM solutions.